Made as part of the “Found type” project for UWE Bristol. Inspired by the word “Squishy” I explored ‘doughy’ avenues and decided to base a font around first donuts and then finally settled on jam. This font is inconsistent, no one letter is uniformed. It portrays a wet and fluid feel that could be seen in any cookbooks or type for children. I would imagine this font to be useful for a very small audience as it is very specific. It could be used beyond the jam idea and be useful in terms of science fiction as it looks ambiguous out of context of the materials. This is not the finished product and it will be worked on over the next few months.