The main theme of this typeface is based on tension and the structure of muscle and muscle fibers. Originally I started off with the word energise and from there I looked at sugar and then the consumption of sugar which helps fuel your body and muscles. I then began to explore muscle forms and how it is structured around bones, ligaments and how it is intertwined. I then tried to translate this all into letterform.
Published: 26th October, 2014
Last edited: 26th October, 2014
Created: 12th October, 2014
Initially contemplating the concept of fluidity, looking at handwritten brush types, lead me to the idea of continuity and landed me with the category of 'continuous.' The central influence leading me to this final typeface was a Social Network diagram, where lines meet seemingly infinitely. The final product ended in a decorative, kinetic font with the use of negative space to create the emerging letters. With the typeface being difficult to read on first inspection, and the overall look of the font makes its uses limited, however I feel it could be successful in many event posters/leaflets etc.