The main theme of this typeface is based on tension and the structure of muscle and muscle fibers. Originally I started off with the word energise and from there I looked at sugar and then the consumption of sugar which helps fuel your body and muscles. I then began to explore muscle forms and how it is structured around bones, ligaments and how it is intertwined. I then tried to translate this all into letterform.
Published: 21st November, 2014
Last edited: 21st November, 2014
Created: 18th November, 2014
Starting from the word fluid I developed this font with the aim of incorporating several characteristics pertaining to the word itself. Each letter in the font flows from one to the next; a sense of motion continuing throughout. I looked at surface tension on liquids and tried to make the shape of the font reflect the constraints of this tension. I especially looked at wax turning from liquid to solid and the rigid shape it formed. It's quite simplistic so I would like to work more with it to see how I can include more texture that could link with the light reflections on the surface.