Made as part of the “Found type” project for UWE Bristol. Inspired by the word “Squishy” I explored ‘doughy’ avenues and decided to base a font around first donuts and then finally settled on jam. This font is inconsistent, no one letter is uniformed. It portrays a wet and fluid feel that could be seen in any cookbooks or type for children. I would imagine this font to be useful for a very small audience as it is very specific. It could be used beyond the jam idea and be useful in terms of science fiction as it looks ambiguous out of context of the materials. This is not the finished product and it will be worked on over the next few months.
Based on the relationship between ink and water, experimenting with the way the two liquids merge and the variation of patterns they create. The font does not follow one distinct pattern, it displays the variation of impressions these two fluids can create. The typeface is a display font, not designed to be used for large bodies of text.
My font is based on the original word messy, which I took in the direction of disjointed and disorientated. I wanted to create something that did not quite add up and felt messy in more of a psycological way instead of a physical way.
This is a clone