My attempt at a headliner font. This is made to look very regular, even "generic", but also very clearly readable - the sort of font you might expect to see in advertising agencies, publishing houses, hospitals, and government buildings.
Use with kerning turned ON!
For this Fontstruct project, I decided to look at the word malnourished. Looking at all aspects that surround the meaning of the word , the lack of proper nutrition caused by not having enough to eat or not consuming the right things for whatever reasons. I decided to look at the fashion industry, looking into what people put themselves through to become the “perfect” size and that the expectation for this image is growing. My font represents this by showing the main spotlight on the front letter which is tall and skinny followed by the reality displayed in the shadow which is a bigger more “healthy” letter , showing the two extremes in a whole typeface.
A rounded square design made for headlines as an alternative/companion font to Empty Magazine.