This font was created based originally on the word 'Gregarious'. From that I researched Social Housing in the UK. These are spaces designed to house many people for as cheap as possible. I used compound blocks to create complex detailed flats that stack up as high as a tower block usually would.
My initial research for this font was into the word gregarious. I started looking at the idea of things that group together; people, plants etc. I also looked at repetition in surface design and architecture. To me the repeated shapes act in a social way – grouping together. I started to look at ways of representing these initial ideas I had. I came up with the idea of using magnets to spell out a word and then pouring iron filings on top to create a social typeface. I got good results, so that was the basis of my font. The characters also look very organic which is relevant to the original theme of gregarious.
Social Shadow has been constructed using the shadows of household cutlery from spoons to scissors, knives to bottle openers. The font is based around the theme 'gregarious', (of a person) fond of company, (of an animal) living in flocks/organised communities. The use of cutlery represents the daily ritual we perfom in our 'organised communities', a great social activity. The use of the shadow reminds us that all is only temporary.